What is Baby Massage?

Words taken from the IAIMs website:

Baby massage is a longstanding parenting tradition in many cultures, including Indian and African, and was introduced to the western world during the last 30 years, gaining in popularity in the UK since the late 1990's.

Baby massage is when a parent or primary carer lovingly strokes or holds their baby. Using a high quality non-fragranced vegetable oil, soothing holds and rhythmic strokes are given on each area of baby's body, following a sequence that has been developed over many years. The massage offers a wonderful experience and a special time to communicate both verbally and non-verbally with babies, so that they feel loved, valued and respected.